Studio Jialun Xiong
Taipei, Taiwan
Film & Photo, 2024
Film & Photo, 2024
Brand visuals for LA based furniture Designer Jialun Xiong’s new site designed by Hyphen Works.
This project explores the materiality, textures, and forms of both the tangible and intangible, inspired by Jialun Xiong’s unique philosophy and approach. It delves into Laozi’s ideas on negative space and spatiality, embodying the Zen principle of “leaving space” as a key element in achieving balance and harmony. The artist’s perspective on space is applied throughout the website and dynamic video design, guiding the viewer through the artist’s interpretation of Laozi’s philosophy, from product photography to the final website presentation.
This project explores the materiality, textures, and forms of both the tangible and intangible, inspired by Jialun Xiong’s unique philosophy and approach. It delves into Laozi’s ideas on negative space and spatiality, embodying the Zen principle of “leaving space” as a key element in achieving balance and harmony. The artist’s perspective on space is applied throughout the website and dynamic video design, guiding the viewer through the artist’s interpretation of Laozi’s philosophy, from product photography to the final website presentation.
Creative Direction - @Hypheworks, Ran Jaden Cao & Kuan
Shot / Edit - Victor Chen
Production Assistant - Bree Hiseh
Sound Design - Delf (Elphick Wo)
Shot / Edit - Victor Chen
Production Assistant - Bree Hiseh
Sound Design - Delf (Elphick Wo)
Theory 1
Theory 2